Clinical dietitian generates 25+ additional appointments in a month

We recently worked with a clinical dietitian and nutritionist. He was operating in three locations a week and was doing well. But he wanted to do even better.

He wanted to attract his ideal client base and increase his OPD.

We helped him craft an offer and connect with qualified patients, specifically those interested in diabetes reversal through dietary measures. We planned out the campaign and hit launch.

Fast forward 30 days, and he got 25+ additional appointments, doubling the number of patients he deals with in a month, and we used a non-conventional meta ads approach. Here's how:

The Problem

He has been in the city for a while, yet most people weren't aware that a highly competent dietitian existed in their city.

He tried online advertising in the past, but they either got no results at all or got some. But they were highly vague metrics, such as views, likes, or "low cost per click".

In the end, investment in marketing was RARELY a profitable endeavor.

He wanted to attract more of his ideal clients in the local area.

The Solution

Because we were looking to entice our ideal client base, we built an ad specifically around them, instead of calling out every market/service.

We decided to promote the "diabetes reversal" service. But this could have resulted in a hard blow, as the industry is full of scammers. To combat this, we used "The Authority Blast™" to instantly communicate trust and credibility.

To make sure we qualify and do not attract tire kickers, we gave a hint at what the solution is, added qualifiers on the ad itself, and filtered interacting leads based on whether they are serious or want more info before they act.

How We Structured The Campaign?

First, we sat down and came up with our ideal client profile.

We used "The CIA Method™" to research our market and understand what makes them tick.

Landing pages can work, but we used WhatsApp as a means after someone decides to engage with our ads. To avoid spending time dealing with tire kickers, info seekers, and non-qualified leads, we planned out WA's in-built optional response feature. (You might have seen them; the three quick replies that appear when you click on a WhatsApp ad). We used qualification elements within those replies to segment them based on their level of seriousness.

We structured the campaign and hit launch.

We got responses, tested, and iterated based on the actual market feedback. Within the first 5 days, we got our winning angle. Over the next fifteen days, our clinic got 20-25 patients.

At this point, we discovered that our client had a testimonial video recorded 2 years ago. We took that video, overlaid the copy from one of our winning ads on top of it, and relaunched.

This allowed us to scale from 25 to 50 patients in the next 10 days.

I don't know about you, but for us, these were specific, tangible, REAL results.

Here is what our client has to say:

Want More Qualified appointments?

Above was just a small taste of what really happened.

If you want to learn behind-the-scenes, and what the “The Authority Blast”, and “The CIA Method™” strategies mean, how exactly we planned and tested out the WA responses, and how to apply these, PLUS other [REDACTED] techniques to generate quality appointments for your business…

Apply for a Marketing Analysis.

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